The Woman Who Died of Measles in Washington: How a Press Release Became a Media Sensation#android#iPad#retweet

by Marco Cáceres

On July 2, 2015, the Washington State Department of Health issued a press release titled, “Measles led to death of Clallam Co. woman; first in US in a dozen years.”1 Within hours, the release began to be picked up by numerous media sources, including ABC News,2 BuzzFeed News,3 CBS News,4 CNN,5 Forbes,6 Fox News,7 NBC News,8 Reuters,9 Slate,10 the Detroit Free Press,11 The Huffington Post,12 The New York Times,13 the Puget Sound Business Journal,14 The Seattle Times,15 The Verge,16 the Washington Examiner,17 and The Washington Post.18

(Don’t forget to note the lead-off to each story—those scary microscope images of the measles virus. There’s the peachy pink one that looks like rivers draining into a lake, and then there’s the orange one with the big purple blob. They’re meant for effect… you know, to set the tone.)

Be assured that this is just the tip of iceberg. The story will continue going viral for some time, and it will spark yet another national debate about the need for mandatory vaccinations for both children and even adults.

On June 30, California’s Governor Jerry Brown signed the controversial SB 277 bill into law mandating all students attending public and private schools (as well as daycare…

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http://www.thevaccinereaction.org

 

jv

Hi, I am a happy, proud mother of four. My husband Scott and I reside in Henderson, NV U.S.A. I love to travel with my family, read historical fiction, bake, watch documentaries, swim and enjoy the arts.

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